Frameo.AI 2025 | Highlights
Highlights from 2025, on the journey building Frameo.AI, a chat-first AI native storytelling tool.
In early 2025, I worked as the product designer alongside the CTO and three developers building a chat-based AI video creation platform, Frameo.AI.
The team was small, which meant my scope went well beyond end to end design (including the logo, website, merch, product experience) - AI workflow, prompt engineering, running evals, fine-tuning the prompting system, user research, support handling, Mixpanel. This was one of the initial versions that went live in June 2025.
Frameo.ai, 2025
Home page, describe your story, pick a style, hit create.
Frameo.ai, 2025
Adaptive UI on the left — script, characters, shots, preview, timeline, all on demand.
Frameo.ai, 2025
Video editing surface that pops up from the bottom of the preview window.
Frameo.ai, 2025
Worked seamlessly on mobile too.
This version got our first subscription. A lot has changed since — the product, the experiments, the direction. More on that soon.
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