Frameo.AI | What does the future of storytelling look like?
Highlights from the journey building Frameo.AI, a chat-first AI native storytelling tool.
In early 2025, I worked as the product designer alongside the CTO and three developers building a chat-based AI video creation platform, Frameo.AI.
The team was small, which meant my scope went well beyond end to end design (including the logo, website, merch, product experience) - AI workflow, prompt engineering, running evals, fine-tuning the prompting system, user research, support handling, Mixpanel. This was one of the initial versions that went live in June 2025.
Home page, describe your story, pick a style, hit create.
Adaptive UI on the left — script, characters, shots, preview, timeline, all on demand.
Video editing surface that pops up from the bottom of the preview window.
Worked seamlessly on mobile too.
This version got our first subscription. A lot has changed since — the product, the experiments, the direction. More on that soon.